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Understanding how we work, step by step

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The Way We Work

Our Belief System

We believe in the power of good design to improve living spaces and the lives lived within them, and that a well designed space is a ‘necessary luxury’.

Design is the cornerstone on which we support all that we do, because no two spaces are ever quite the same, and every space is personal to those who will inhabit it

Our Practice

We have special expertise in rethinking space and we consider each room in the context of a bigger picture ‘home’. We engage with imagination and employ a progressive approach: we are as open to the possibilities presented by new ideas, as we are confident in incorporating those that have already proved their worth.

Our Promise

Every project that we engage with is designed to give you lasting pleasure – and nothing gives us more pleasure than helping you make good design decisions.

Our Process


Our process is outlined here, step by step, to allow you to understand the way we work and to be confident that we are the right team for you.

A Step by Step Process

Starting on a journey to refurbish part or all your home can be a daunting prospect – much like having a baby, it’s a juggling act between the excitement of anticipation and the fear of the unknown. Rest assured that co-ordinating all the working parts and people is part of the problem-solving that is all in a day’s work for our team. Trust in the process is important and, trust us, that we both know what we’re doing and that, once it’s all over, everything will be in order for you to enjoy your new space.

1. Starting Out

Our process begins with an Initial Consultation – in which we take a look at the outline of your space, take a brief, and establish (at least) a ballpark budget. This is followed, a week or two later, by a first Design Presentation – in which we show our first design ideas. The Design presentation includes outline layouts, elevations, aesthetics, and some material and product choices – and will have associated realistic costings for the project as a whole.

These two appointments are free of charge, and are designed to give us the opportunity to demonstrate our value to you, and for you to assess if we are the right fit for your project.

2. Budgets and Detailed Design

Once you are happy to proceed to the next Detailed Design Phase, we ask for a 10% deposit payment (calculated against the estimated budget costings we will by then have agreed). Receipt of this payment establishes our mutual commitment to each other regarding the process and its scheduling.

Once the deposit is paid, we start the more iterative phase where design ideas are further explored, refined, and drawn up in technical detail. This stage will normally necessitate us making a site visit, in order to take accurate measurements and to better understand how the space feels within the context of the home and its wider environment. The detailed design phase is also where you will be required to make decisions.

At this stage, while we will already have clarified an agreed budget, design decisions may vary costs – up or down. We take responsibility for giving advice that will keep projects tracking within the initial agreed budget, but actual costings will always vary – within reasonable limits – as specifications are finalised.

We commit to keeping a budget on track because we have no wish to extend anyone beyond their budgetary comfort zone – however, we will equally be guided by you if your budget is flexible and/or you would like to expand your ideas. Advice is in our gift, but final choices are always yours to make, and final pricing will be confirmed at the point where we are agreeing and signing off a project.

3. Payment Scheduling and Ordering

When a design is finalised, agreed and signed off, we require a payment that will represent 50% of the total order cost (to include the 10% deposit already paid): this is so that we can place orders. At the point of ordering we are committed to the costs, as many of our products are made to order – this means we cannot normally cancel orders once they are placed.

The final balance becomes payable 14 days before the agreed delivery date. If you change the delivery date for any reason, the balance will still need to be paid, as will our suppliers who will have made and delivered everything to us by then. Failure to do this may postpone your delivery and installation. We understand delays may happen on site and we offer 2-weeks complimentary storage at our warehouse – after this time, delays will necessitate additional storage fees, which may also vary according to volume. 

4. Project timescales communication

At the start of the project, we will propose a schedule, which will include design meetings, site visits and key dates to achieve your project timeline. We will always keep you updated to ensure that everything runs smoothly.

5. Always approachable

One of our core values as a business is that we should always be available and approachable – our aim is to make your journey as easy and enjoyable as possible. We are always available for questions or to give you more information about different material or product choices. Many of our kitchen and bathroom displays are working, and appliances are there to be demonstrated or tried out as you make decisions.

We know that disruption in your home can be stressful and in reality that things don’t always go to plan, however we have years of experience in managing home renovations and we know how to approach any issues that arise.  Even when a project goes 100% to plan, there will be moments of stress and frustration. We employ a ‘good human’ policy at Day True because even(/especially!) in moments of frustration, the wheels of problem solving are oiled better with mutual respect and understanding than they are with ‘abuse’. We may ask for your patience and understanding while we sort out any problems, but we are always working on your behalf.

6. We may challenge you to be more ‘Pirate’!

We adhere to a few ‘piratical’ values – by which we mean that we sometimes will challenge the status quo with creative ideas and progressive thinking, and that we will never design something that we feel will not work well for the purpose or the people for whom it is being designed. Your willingness to share information and to be open to new ideas helps us to push the boundaries of a few ‘accepted’ norms, which in turn helps us create a space that will fit you better than you might have imagined and that will serve you well into the future.

7. Photography and testimonials

We are proud of all our projects as you can see on our website and social media – we like showing off what we do well! We would love to include your project in our future marketing, which may include images we take during the project and/or a professional photo shoot at the end. Of course, we will share the photos, so that you can show them off to your friends too. We are confident that you will be happy to write us a good report, and we will invite you to share your experience as a testimonial.

8. Our Commitment to You and Your Home

Our commitment to you is simple, at the end of the project we want you to have improved your home environment and your way of living in it. During the project we will invite you to come and try the products before you buy them (even the steam room!) so that you can make informed decisions. Once the project has been completed, we will check in with you to make sure everything is as it should be.

How does the design process begin?

1. With a First Date

To enable us to fully understand your project, we need to get to know each other better. Share with us:

  • Your vision (mood boards, Pinterest etc)
  • Project timescale 
  • Any floorplans or architectural drawings 
  • Outline budget (or at least a guideline)

We also want to know about your home life, how you live it and who you share it with.

Do you need an installer? 

  • For kitchens and joinery projects:  we will include a dry-fit installation quote.
  • For bathrooms, and larger or more complex projects: we can put you in touch with contractors, architects, surveyors, structural engineers and any other specialists that are useful to your project.
Concept mood boards

2. Let’s get engaged

After understanding the scope of the project and a little more about you, we present an initial design concept with costings. At this stage we hope we have demonstrated we are the right fit for you.

To cement our engagement, we will request a 10% deposit (calculated against the costing we have provided) which will:

  • commit time to developing the finer details of your project 
  • allow us to release any relevant drawings and technical information.

Once a deposit is paid, we start on the process of detailed design.

3. It’s all about the space

We are normally able to see more than one way of looking at how a space might be configured for its designated purpose. We use various methods to help convey a vision to you, using plans, elevations, technical and other drawings.

A designed space requires the furnishings and accessories that will bring it to life – physical and other mood boards offer both a visual and tangible sense of the materials and finishes we propose.

Last, but not least, enjoyment of the spaces we inhabit involves human instinct: the natural world is filled with intangible elements that we respond to at a subconscious level. Beyond the visual, we perceive space based on developed instinctive reactions to light, sound, scent and touch. Our designs are created to work with an environment and with ‘atmosphere’ in mind.

Plans & elevations

4. Now it’s all in the detail

Based on the concepts that we have agreed:

  • We visit the site, where possible, to verify measurements. 
  • We create detailed plans and elevations, including visuals and mood boards.
  • We’ll invite you to “try before you buy”– to use the appliances & tech so that you can make truly informed decisions. 
  • We’ll provide a full product list, including pricing.
  • Finally, we go through everything again in a final design meeting, agreeing any ‘tweaks’  

This process will normally require up to 2 further design meetings.

5. Dotting the I’s and crossing the T’s

We double check everything! 

For projects that we are installing*, and before your final ‘sign-off’ meeting, we:

  • Do a full site survey to check dimensions
  • Confirm access for delivery and logistics
  • Finalise our drawings and cross reference them
  • Present a contract to you that details and confirms everything, allowing us to schedule all delivery and installation dates.

For supply only (eg bathroom projects), delivery dates, schedules, and full technical drawings will be provided, while site surveys and other logistics are the responsibility of the contractor.

Once all confirmed, a deposit of 50% of the total project value is paid.  This allows us to move to the ordering and manufacturing stage.

We collaborate with you to create a home that is individual to you.

Come in and see us, or call us to book a design appointment

+44 (0) 207 788229

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6. Over to the team that makes it happen

  • Your designer will remain your point of contact throughout your project. We will introduce you to our operations and installation team that will support in delivering your project.
  • We order everything to align with the agreed delivery dates – by collating everything at our warehouse.
  • We supply a final drawing pack to include all design details.
  • If you are using our dedicated dry-fit installation service, we co-ordinate with any relevant parties. 
  • We will deliver everything to site and communicate with you throughout the process.

The final balance is due 14 days before the agreed delivery date.

7. Day True installation

By working with our professional installation team, you know everything will be done in the Day True way.

  • Our installers arrive when we say they will.
  • They will be briefed on every detail about your project.
  • Our team will install the products and liaise with other trades where necessary to ensure the project runs smoothly.
  • We will also ‘snag’ the project and make sure you are happy with your fully realised design.

8. Supply only – product & design support

If you opt for supply-only, we are still on hand to discuss your design with you or your contractor.

  • We will manage any product queries.
  • Where our specialist list of shared installers are involved, we may also co-ordinate between them and you, to make sure products are delivered on time – this will be clarified with you before the point of ordering.
Wimbledon Project Portfolio

9. Enjoying Your New Home

Finally, you get to enjoy your new home.

  • We will provide a care pack, which includes information on how to clean and maintain your beautiful new products.
  • We will stay in touch to see how it’s going and take some photos (we love to share great projects and even win some awards).

We stand by our Day True promise, that good design will give lasting pleasure.

Need a printable version?

This page is available to view as a PDF

View our projects to be inspired.
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